Salesforce Marketing Analyst

ABOUT THE ROLE

Reports to: Sr. Director of Marketing & Communications

Location: Kansas City, MO

Hybrid: 2 days in office, 3 days remote (technology provided)

Status: Exempt, Full-time

Salary: Annual salary based on experience

Benefits: Medical, dental, vision, STD, LTD, Life Insurance, PTO, Holidays, leave program, 401k including employer contribution, and others

Operating hours: 8:30 am to 5:00 pm CST

Key Performance Indicators:

• • Ensure all competitive research and marketing trends are analyzed for the team to understand demographics in all 4 programs and make data driven decisions.

• • Track & advise on newsletter content based on open rate, CTR, CTA’s.

• • Track & advise on website flow/UX based on visits, time onsite etc. using tools such as SiteImprove and heat mapping.

• • Track & advise on Social Media content based on # of followers, # of Shares, % of engagement.

• • Track & advise on Google Ad content/placement/targeting based on Click Rate & Sign-Ups determine acquisition cost base on data and advise on budgets and usage.

• • Track & advise on email and SMS drip campaigns from all departments via Salesforce based on open rate, CTR, CTAs, Subject line, content, time/day of send.

RESPONSIBILITIES

The Marketing Analyst role will report to the Sr. Director of Marketing & Communications and will play a key role at KC Scholars. This role will ­­­­­be responsible for assisting the department focused on data driven marketing decisions, which includes a Communications Manager, Marketing Assistant in new and ongoing marcomm initiatives. We are looking for a Marketing Analyst who’ll research and identify success in our marketing initiatives. Marketing Analyst responsibilities include tracking advertising costs, researching, and reporting ROI on marketing channels, and determining best course of action for continued success or corrective measures.

Primary responsibilities include:

• • Gathering and reporting ROI on all marketing channels.

• • Process and analyze data around marketing campaigns.

• • Researching trends in communication channels including digital, social, and traditional.

• • Managing frequency of communication with scholars using Salesforce Marketing Cloud Plug-in.

• • Reporting and analyzing marketing KPIs like leads, conversion rates, website traffic (Site Improve), social media engagement etc.

• • Track, report, and make recommendations on email campaign metrics (delivery, open, click-through rates)

• • Recommend website and campaign optimizations through SiteImprove.

• • Performs other related duties as assigned.

EDUCATION AND EXPERIENCE

Education:

• Bachelor’s Degree in business, marketing, or a related field.

Work Experience:

• • 3-5 years’ experience with Salesforce Marketing Cloud.

• • 3 years of Project management experience needed.

• • Work experience as a marketing analyst

• • Experience with processing and analyzing marketing data.

• • Experience using SiteImprove or a similar ADA compliant website tool.

• • Extensive knowledge of SEM campaign strategies and SEO best practices.

Additional Knowledge, skills, and competencies:

• • Highly collaborative style; experience developing and implementing marketing strategies.

• • A strong track record as an implementer who thrives on managing a variety of key initiatives concurrently.

• • Relationship builder with the flexibility and finesse to “manage by influence”.

• • High energy, maturity, and great organizational skills.

• • Be data-driven and help manage reporting for the marketing department.

• • Sincere commitment to work collaboratively with all groups including staff, board members, volunteers, donors, program participants, and other supporters.

• • Self-starter, able to work independently, and entrepreneurial; enjoys creating and implementing new marketing ideas and initiatives.

• • Attention to detail and problem-solving skills.

• • Strong comfort using technology, including cloud-based apps and software.

• • Must be a creative and strategic thinker with good judgement and the ability to make independent decisions in a changing and fast-paced environment.

• • Willing to go the extra mile as needed.

• • Personal value system that includes the highest standards of honesty, confidentiality, integrity, loyalty, and professional ethics reflective of the ability to succeed in building and maintaining positive relationships with the community.

• • Excellent communications skills (written, verbal, research skills, presentation skills, facilitation skills).

• • Extremely detail oriented and organized.

Physical requirements:

• • Ability to lift up to 15 lbs.

• • Ability to work in an office and remote environment.

• • Ability to travel from and to work and occasionally to regional sites as the organization grows.

• • Ability to interact with others via technology, face-to-face and collectively.

TO APPLY

 To apply, please follow this link, and be prepared to upload your resume.

KC Scholars firmly supports the principle and philosophy of equal opportunity for all individuals, regardless of age, race, gender, creed, national origin, disability, veteran status, or any other protected category pursuant to applicable federal, state, or local law.